Privacy policy
Privacy policy of mialica.com
Welcome to the privacy policy of mialica.com. This policy will help you understand what data we collect, why we collect it and what your rights are in this regard.
Last modified: 15 July 2025
Contents
- Data Controller
- Types of Data collected
- Methods and place of processing of the collected Data
- Purposes of processing of the collected Data
- Details on the processing of Personal Data
- Information on how to disable interest-based advertisements
- Cookie Policy
- Further information for users in the European Union
- Further information on processing
- Definitions and legal references
Data Controller
Mialica S.r.l.s., with registered office at Via Monte Napoleone 8, 20121 Milan, tax code (C.F.) and VAT number (P. IVA) 04934580236Owner’s email address: customer@mialica.com
Types of Data we collect
Among the Personal Data collected by this Website, either independently or through third parties, are:
- Usage Data
- Trackers
- number of Users
- session statistics
- first name
- last name
- payment information
- browsing history
- clicks
- page views
- device information
- phone number
- Data communicated while using the service
- answers to questions
- user content
- message or email content
- profile picture
- message date
- time the message was sent
- message sender
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by means of specific information texts displayed prior to the collection of the Data themselves.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Website.
Unless otherwise specified, all Data requested by this Website are mandatory. If the User refuses to communicate them, it may be impossible for this Website to provide the Service. In cases where this Website indicates some Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or on its operation.
Users who have doubts as to which Data are mandatory are encouraged to contact the Owner.
Any use of Cookies - or of other tracking tools - by this Website or by the owners of third-party services used by this Website has the purpose of providing the Service requested by the User, in addition to the further purposes described in this document and in the Cookie Policy.
The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Website.
Methods and place of processing of the collected Data
Methods of processing
The Owner adopts appropriate security measures aimed at preventing unauthorised access, disclosure, modification or destruction of the Personal Data.
The processing is carried out by means of computer and/or telematic tools, with organisational methods and logic strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessed by other persons involved in the organisation of this Website (administrative, sales and marketing personnel, legal staff, system administrators) or by external parties (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies), also appointed, if necessary, as Data Processors by the Owner. The updated list of Processors can always be requested from the Data Controller.
Place
The Data are processed at the operating offices of the Owner and in any other place where the parties involved in the processing are located. For further information, contact the Owner.
The User’s Personal Data may be transferred to a country other than the one in which the User is located. To obtain further information on the place of processing, the User may refer to the section on the details of the processing of Personal Data.
Retention period
Unless otherwise indicated in this document, Personal Data are processed and stored for the time required by the purpose for which they were collected and may be stored for a longer period due to any legal obligations or on the basis of the Users’ consent.
Purposes of processing of the collected Data
The User’s Data are collected to allow the Owner to provide the Service, comply with legal obligations, respond to enforcement requests or actions, protect its rights and interests (or those of Users or third parties), detect any malicious or fraudulent activity, as well as for the following purposes:
- Handling payments
- Traffic optimisation and distribution
- Statistics
- Advertising
- Platform services and hosting
- Interaction with live chat platforms
- Managing support and contact requests
Details on the processing of Personal Data
Handling payments
Unless otherwise specified, this Website processes all payments by credit card, bank transfer or other means through external payment service providers. In general, and unless otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers.
This Website is not involved in the collection and processing of such information: instead, it will only receive a notification from the relevant payment service provider that the payment has been made.
American Express
Company: American Express Company
Place of processing: United States
Personal Data processed: Usage Data
American Express is a payment service provided by American Express Company, which allows the User to make online payments.
Personal Data processed:
- Usage Data
Legal basis for processing:
Service provided by:
- American Express Company (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Google Pay
Company: Google LLC
Place of processing: United States
Personal Data processed: last name +5
Google Pay is a payment service provided by Google LLC, which allows the User to make online payments using their own Google credentials.
Personal Data processed:
- last name
- Usage Data
- payment information
- first name
- Trackers
Legal basis for processing:
Service provided by:
- Google LLC (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Mastercard
Company: Mastercard Inc.
Place of processing: United States
Personal Data processed: Usage Data
Mastercard is a payment service provided by Mastercard Inc, which allows the User to make online payments.
Personal Data processed:
- Usage Data
Legal basis for processing:
Service provided by:
- Mastercard Inc. (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Shop Pay
Company: Shopify International Limited
Place of processing: Ireland
Personal Data processed: Usage Data
Shop Pay is a service for managing payments and the product purchase procedure, provided by Shopify International Limited, which allows Users to make online payments on this Website.
Personal Data processed:
- Usage Data
Legal basis for processing:
Service provided by:
- Shopify International Limited (Ireland) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Visa
Company: Visa Inc.
Place of processing: United States
Personal Data processed: Usage Data
Visa is a payment service provided by Visa Inc, which allows the User to make online payments.
Personal Data processed:
- Usage Data
Legal basis for processing:
Service provided by:
- Visa Inc. (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Managing support and contact requests
This type of service allows this Website to manage communications, support and contact requests with Users, received or sent via e-mail or other means (such as an e-mail client or the contact form). The Personal Data processed depend on the information provided by the User in the messages and on the means of communication used (e.g. e-mail address).
WhatsApp Business customer support
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: Data communicated while using the service +1
WhatsApp Business customer support is a customer support management service provided by Meta Platforms, Inc.
Personal Data processed:
- Data communicated while using the service
- Usage Data
Legal basis for processing:
Service provided by:
- Meta Platforms, Inc. (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Interaction with live chat platforms
This type of service allows interaction with live chat platforms managed by third parties, directly from the pages of this Website, in order to contact and be contacted by the support service of this Website.
If a service for interaction with live chat platforms is installed, it is possible that, even if Users do not use the service, it collects Usage Data relating to the pages on which it is installed. Furthermore, live chat conversations may be recorded.
WhatsApp Business Chat widget
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: last name +10
The WhatsApp Business Chat widget is a service for interaction with the WhatsApp live chat platform, provided by Meta Platforms, Inc.
Personal Data processed:
- last name
- message or email content
- user content
- message date
- Data communicated while using the service
- profile picture
- message sender
- first name
- phone number
- time the message was sent
- answers to questions
Legal basis for processing:
Service provided by:
- Meta Platforms, Inc. (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Traffic optimisation and distribution
This type of service allows this Website to distribute its content through servers located in different places and to optimise its performance.
The Personal Data processed depend on the characteristics and the method of implementation of these services, which by their nature filter communications between this Website and the User’s browser.
Given the distributed nature of this system, it is difficult to determine the places to which the content, which may contain the User’s Personal Data, is transferred.
Cloudflare
Company: Cloudflare, Inc.
Place of processing: United States
Personal Data processed: Trackers +1
Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic of this Website, i.e. communications between this Website and the User’s browser, while also allowing the collection of statistical data on it.
Personal Data processed:
- Trackers
- various types of Data as specified in the privacy policy of the service
Legal basis for processing:
Service provided by:
- Cloudflare, Inc. (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Advertising
This type of service allows the User’s Data to be used for commercial communication purposes. These communications are displayed on this Website in the form of banners and other forms of advertising, also in relation to the User’s interests.
This does not mean that all Personal Data are used for this purpose. Data and conditions of use are indicated below.
Some of the services listed below may use Trackers to identify the User, or use the behavioural retargeting technique, i.e. displaying advertisements personalised on the basis of the User’s interests and behaviour, or measure the performance of the advertisements.
For more information on this, we suggest that you check the privacy notices of the respective services.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising by visiting the relevant opt-out section in this document.
Meta ads conversion tracking (Meta pixel)
Company: Meta Platforms Ireland Limited
Place of processing: Ireland
Personal Data processed: Usage Data +1
Meta ads conversion tracking (Meta pixel) is a statistics service provided by Meta Platforms Ireland Limited that connects data from the Meta ad network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Personal Data processed:
- Usage Data
- Trackers
Legal basis for processing:
Service provided by:
- Meta Platforms Ireland Limited (Ireland) – Privacy Policy – Opt out
Conditions for the transfer of Data:
Data retention period:
WhatsApp Business for direct marketing
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: last name +10
This Website may send WhatsApp messages to the User for direct marketing purposes. In most cases, Users may choose not to receive direct marketing messages by using the opt-out button in the chat.
Personal Data processed:
- last name
- message or email content
- user content
- message date
- Data communicated while using the service
- profile picture
- message sender
- first name
- phone number
- time the message was sent
- answers to questions
Legal basis for processing:
Service provided by:
- Meta Platforms, Inc. (United States) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Platform services and hosting
These services are intended to host and run key components of this Website, making it possible to deliver this Website from a single platform. These platforms provide the Owner with a wide range of tools such as, for example, analytical tools, tools for managing user registration, for managing comments and the database, for e-commerce, for payment processing, etc. The use of such tools involves the collection and processing of Personal Data.
Some of these services work through servers geographically located in different places, making it difficult to determine the exact place where the Personal Data are stored.
Shopify
Company: Shopify Inc.
Place of processing: Canada
Personal Data processed: Usage Data +2
Shopify is a platform provided by Shopify Inc. that allows the Owner to develop, run and host a website dedicated to e-commerce. This service may place trackers on the User’s device. For more up-to-date and complete information, consult the service’s official documentation.
Personal Data processed:
- Usage Data
- device information
- Trackers
Legal basis for processing:
Service provided by:
- Shopify Inc. (Canada) – Privacy Policy
Conditions for the transfer of Data:
Data retention period:
Statistics
The services contained in this section enable the Data Controller to monitor and analyse traffic data and serve to keep track of the User’s behaviour.
Google Analytics 4
Company: Google LLC
Place of processing: United States
Personal Data processed: Usage Data +3
Google Analytics is a statistics service provided by Google LLC (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports and sharing them with the other services developed by Google. Google may use the Personal Data to contextualise and personalise the ads of its own advertising network. In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data are recorded in any data centre or server. To find out more, you can consult Google’s official documentation.
To learn about Google’s use of Data, consult their partner policy and their Business Data page.
Personal Data processed:
- Usage Data
- number of Users
- session statistics
- Trackers
Legal basis for processing:
Service provided by:
- Google LLC (United States) – Privacy Policy – Opt out
Conditions for the transfer of Data:
Data retention period:
Meta Events Manager
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: clicks +4
Meta Events Manager is a statistics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner information on the traffic and interactions on this Website.
Personal Data processed:
- clicks
- browsing history
- Usage Data
- page views
- Trackers
Legal basis for processing:
Service provided by:
- Meta Platforms, Inc. (United States) – Privacy Policy – Opt out
Conditions for the transfer of Data:
Data retention period:
Information on how to disable interest-based advertisements
In addition to any opt-out feature provided by any of the services listed in this document, Users may read more about how to disable interest-based advertisements in the dedicated section of the Cookie Policy.
Cookie Policy
This Website uses Trackers. To learn more, Users may consult the Cookie Policy.
Further information for users in the European Union
Legal basis of processing
The Owner processes Personal Data relating to the User if one of the following conditions applies:
- the User has given consent for one or more specific purposes.
- the processing is necessary for the performance of a contract with the User and/or for the performance of pre-contractual measures;
- the processing is necessary for compliance with a legal obligation to which the Owner is subject;
- the processing is necessary for the performance of a task carried out in the public interest or for the exercise of official authority vested in the Owner;
- the processing is necessary for the pursuit of the legitimate interest of the Owner or of third parties.
Further information on retention time
Unless otherwise indicated in this document, Personal Data are processed and stored for the time required by the purpose for which they were collected and may be stored for a longer period due to any legal obligations or on the basis of the Users’ consent.
Therefore:
- Personal Data collected for purposes related to the performance of a contract between the Owner and the User will be retained until the performance of such contract has been completed.
- Personal Data collected for purposes attributable to the legitimate interest of the Owner will be retained until such interest has been satisfied. The User may obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.
Where the processing is based on the User’s consent, the Owner may retain the Personal Data for longer, until such consent is withdrawn. Furthermore, the Owner may be obliged to retain the Personal Data for a longer period in order to fulfil a legal obligation or upon order of an authority.
At the end of the retention period, the Personal Data will be deleted. Therefore, upon expiry of that period, the right of access, erasure and rectification and the right to Data portability can no longer be exercised.
The User’s rights under the General Data Protection Regulation (GDPR)
Users may exercise certain rights with regard to the Data processed by the Owner.
In particular, within the limits provided for by law, the User has the right to:
- withdraw consent at any time. The User may withdraw the previously given consent to the processing of their Personal Data.
- object to the processing of their Data. The User may object to the processing of their Data when it is carried out on a legal basis other than consent.
- access their Data. The User has the right to obtain information on the Data processed by the Owner, on certain aspects of the processing and to receive a copy of the Data processed.
- verify and seek rectification. The User may verify the accuracy of their Data and request that they be updated or corrected.
- obtain restriction of processing. The User may request the restriction of the processing of their Data. In this case, the Owner will not process the Data for any purpose other than storing them.
- obtain the erasure or removal of their Personal Data. The User may request the erasure of their Data by the Owner.
- receive their Data or have them transferred to another controller. The User has the right to receive their Data in a structured, commonly used and machine-readable format and, where technically feasible, to have them transferred to another controller without hindrance.
- lodge a complaint. The User may lodge a complaint with the competent personal data protection supervisory authority or take legal action.
Users are entitled to obtain information on the legal basis for the transfer of Data abroad, including to any international organisation governed by international law or set up by two or more countries, such as the UN, as well as on the security measures taken by the Owner to protect their Data.
Details on the right to object
Where Personal Data are processed in the public interest, in the exercise of official authority vested in the Owner or to pursue a legitimate interest of the Owner, Users have the right to object to the processing on grounds relating to their particular situation.
Users are informed that, where their Data are processed for direct marketing purposes, they may object to the processing at any time, free of charge and without providing any justification. Where Users object to processing for direct marketing purposes, the Personal Data are no longer processed for such purposes. To find out whether the Owner processes Data for direct marketing purposes, Users may refer to the relevant sections of this document.
How to exercise your rights
Any requests to exercise the User’s rights may be addressed to the Owner through the contact details provided in this document. The request is free of charge and the Owner will respond as soon as possible, in any event within one month, providing the User with all the information required by law. Any rectification, erasure or restriction of processing will be communicated by the Owner to each of the recipients, if any, to whom the Personal Data have been transmitted, unless this proves impossible or involves disproportionate effort. The Owner informs the User of such recipients if the User so requests.
Further information on processing
Defence in legal proceedings
The User’s Personal Data may be used by the Owner in legal proceedings or in the stages preparatory to their possible commencement, for defence against abuse in the use of this Website or of the related Services by the User.
The User declares that they are aware that the Owner may be required to disclose the Data upon order of public authorities.
Specific information notices
At the User’s request, in addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information notices concerning specific Services, or the collection and processing of Personal Data.
System logs and maintenance
For needs related to operation and maintenance, this Website and any third-party services used by it may collect system logs, i.e. files that record interactions and that may also contain Personal Data, such as the User’s IP address.
Information not contained in this policy
Further information in relation to the processing of Personal Data may be requested from the Data Controller at any time using the contact details.
Changes to this privacy policy
The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Website as well as, where technically and legally feasible, by sending a notification to Users via one of the contact details in its possession. Please therefore consult this page frequently, referring to the date of last modification indicated at the bottom.
Should the changes affect processing operations whose legal basis is consent, the Owner will collect the User’s consent again, if necessary.
Definitions and legal references
Personal Data (or Data)
Personal data means any information that, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.
Usage Data
Information collected automatically through this Website (also by third-party applications integrated into this Website), including: the IP addresses or domain names of the computers used by the User connecting to this Website, the addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the response from the server (successful outcome, error, etc.), the country of origin, the features of the browser and operating system used by the visitor, the various time details of the visit (for example, the time spent on each page) and the details of the path followed within the Application, with particular reference to the sequence of pages consulted, to the parameters relating to the operating system and to the User’s IT environment.
User
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refer.
Data Processor (or Processor)
The natural or legal person, public administration and any other body that processes personal data on behalf of the Owner, as set out in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools adopted, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.
This Website (or this Application)
The hardware or software tool by means of which the Personal Data of Users are collected and processed.
Service
The Service provided by this Website as defined in the relevant terms (if any) on this site/application.
European Union (or EU)
Unless otherwise specified, every reference to the European Union contained in this document is to be understood as extending to all current member states of the European Union and of the European Economic Area.
Cookie
Cookies are Trackers consisting of small portions of data stored within the User’s browser.
Tracker
Tracker means any technology - e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables Users to be tracked, for example by collecting or saving information on the User’s device.
Legal references
Unless otherwise specified, this policy relates exclusively to this Website.
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In case of problems
Although we strive to create a positive user experience, we know that problems may occasionally arise between us and our users.
In such a case, do not hesitate to contact us.
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mialica.com
Mialica S.r.l.s., with registered office at Via Monte Napoleone 8, 20121 Milan, tax code (C.F.) and VAT number (P. IVA) 04934580236Owner’s email address: customer@mialica.com
iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.